The environment is tough for all organisations, let alone small to medium sized business (1-100 employees), so it is important that SMEs have a clear focus on growth, success and sustainability. This award is intended to highlight successful businesses.
They should be able to demonstrate a clearly defined strategy for developing and growing the business in terms of turnover, employment, innovative marketing and communications. Entrants will be able to demonstrate a strong sales focus. Staff personal development and total involvement of the workforce in the growth of the business will be important. In this ‘digital’ age, innovative approaches to product or service differentiation will be key to success. The winning company will be able to demonstrate entrepreneurial characteristics with dynamic and measurable systems in place, to monitor performance, financial controls, marketing and sales growth.