This category is looking for innovative initiatives that demonstrate the circular economy in action and which bring organisations closer to future proofing their business models.

This category is open to all businesses that have successfully developed innovative products, technologies or services; adapted an existing one for new markets, or have developed innovative business processes, models or ways of doing business around the circular economy.

Entrants will show a high degree of creativity and dynamism and will be exploring ways to exploit their innovation to its fullest potential. They must be able to clearly demonstrate the adoption of circular economy business principles, that there was a demand for the innovation and that it has proved successful in line with the objectives set.

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